Medividi was founded in Bandung in 2020, starting as the final project of Rafida Nur Aini during her Product Design studies at the Bandung Institute of Technology (ITB). We sell regular jewelry made from 18k gold-plated brass and premium custom jewelry under the Medividi Éterna line, crafted from silver, gold, and palladium with semi-precious and precious gemstones like lab-grown and natural diamonds. We also offer jewelry-making workshops for anyone interested in learning the craft.

We also do many collaborative and social programs aimed at promoting jewelry craftsmanship and art in Indonesia on a broader scale. Through our jewelry-making workshops, we strive to advance the jewelry industry in Indonesia, encouraging more people to join the field. Our goal is to elevate the appreciation of jewelry as an art form and design, not just for its material value.

Our vision is to become a globally recognized jewelry brand that celebrates the artistry of Indonesian craftsmanship and inspires creativity—while fostering a thriving community of artisans and advancing the jewelry industry.

While our mission is:

1. Craftsmanship Excellence: Create high-quality, sustainable jewelry and empowering local artisans.

2. Personalized Luxury: Offer bespoke jewelry services that celebrate unique stories and emotions. making every piece a cherished heirloom for our customers.

3. Community Impact: Support local crafters, promote ethical practices, and preserve Indonesia’s artistic heritage.

4. Industry Growth: To nurture and grow Indonesia’s jewelry industry by inspiring and educating aspiring designers and artisans through workshops, fostering a community of creative individuals with unique signature styles.

5. Innovation: Continuously innovate in design while staying true to our roots.

We are not just a jewelry brand—we are a community.