Medividi was established in 2020 by Rafida Nur Aini. Focusing on offers creative solutions as a handcrafted jewelry brand with a unique brand identity that is characterized by earth tone color displays, minimalist jewelry designs of the highest quality, and upholds process, source, and craftsmanship.

In addition to selling regular jewelry with 18K gold-plated brass material and customized Medividi Éterna jewelry using silver, gold, palladium and various gemstones, Medividi has another goal to achieve: fostering public awareness of the art of making jewelry by holding several Jewelry Making Workshops so that more and more people are involved in this industry so that it can popularize and advance the jewelry industry in Indonesia, especially Bandung, West Java.